Insights I wrote myself — real, grounded marketing thinking from 6 years in digital marketing, with current examples, not theory for its own sake.
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ChatGPT Ads in Australia: What They Are and How to Set Up Your First Campaign (2026)
Last updated: September 2026 · Reviewed by Heidi, Digital Marketer with 6 years of experience If you run marketing for a business in Australia, New Zealand, the UK, or another English-speaking market, there’s a new advertising channel you can actually buy into today: ChatGPT Ads. This isn’t a “coming soon” feature. As of early September…
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AI Is Now in Nearly Every Marketing Plan – So Why Is “Data Quality” Still the Bottleneck?
Last updated: September 2026 · Reviewed by Heidi, Digital Marketer with 6 years of experience Walk into any marketing planning meeting in 2026 and you’ll find the same slide: an AI roadmap, a generative AI budget line, an “AI-first” workflow diagram. Adoption is no longer a debate. According to Salesforce’s State of Marketing research, the…
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Google Search Ads Guide: How to Use Search Campaigns to Capture High-Intent Customers
What Are Google Search Ads? Google Search Ads are text-based ads that appear on Google Search results when people search for keywords related to your products, services, or business. For example, if someone searches for: They are not casually browsing. They are actively looking for information, a solution, a provider, or a product. That is…
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Google Ads: How to Choose and Use the Right Campaign for Your Business
What Are the Different Types of Google Ads? Google Ads is not just one advertising format. It is a full advertising ecosystem that allows businesses to reach customers across Google Search, YouTube, Gmail, Discover, Maps, Google Play, partner websites, apps, and other Google surfaces. The main types of Google Ads include: Each campaign type has…