Marketing Weekly — marketing and martech news without the noise, written by Heidi, in short weekly reads.
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Viral PR Campaign: KFC New Zealand Pawn Shop: Trading Gold for Chicken
The Colonel’s Liquid Gold Exchange: How KFC Turned Auckland into a Fried Chicken Pawn Shop In September 2026, queues stretched down Ponsonby Road in Auckland with an unusual cargo: broken earrings, dusty school swimming trophies, gold-foil chocolate wrappers, and at least one grandmother’s retired gold tooth. They weren’t lining up outside an orthodox pawnbroker to…
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Google AI Contribution Pilot
Google’s AI Publisher Payouts: Token Concession or the Future of Content Monetisation? Google’s quiet rollout of its invite-only Google AI Contribution Pilot via Search Console marks a defining inflection point for the search ecosystem. After two years of mounting friction over AI Overviews cannibalising organic click-through rates, the search giant has conceded an uncomfortable operational…
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Meta Creator Marketing Hub
Meta Creator Marketing Hub – The Australian Travel Marketer’s Playbook for Partnership Ads Meta’s consolidation of its Creator Marketplace and Partnership Ads Hub into a unified Meta Creator Marketing Hub marks a permanent structural shift in performance marketing (IAB Global Creator Week, September 2026). With the expansion of sponsored Instagram Live Video Partnership Ads scheduled…